creamy beany
Creamy Beany is an immersive experience that showcases the magical transformation of soybeans into a creamy, plant-based alternative.
Through interactive activities and creative design, visitors explore sustainability, innovation, and the versatility of soybeans—from selection to steaming and grinding—all in a fun and engaging environment.
Role
Research
Concept Development
Visual Design
3D Modeling & Rendering
Tools
SketchUp
D5 Render
Photoshop
Illustrator
Timeline
Sep – Dec 2024 (3 months)
Start Your Journey
Attraction Bar
Begin your visit by checking in at the reception. Enjoy a fun, interactive attraction where you can "milk" plant-based beverages, blending playfulness with sustainability.
Taste & Take Home
Dining & Takeaway
Taste the soybeans you explored during the bean activity, completing the hands-on experience. Enjoy your creation in an open, communal space designed for relaxation and connection.
This graphic captures the transformation of beans from firm, oval shapes to soft, creamy droplets, symbolizing the journey from bean to cream in a dynamic and playful way.
The space blends open dining with a kid-friendly play area,
featuring a circular design for easy supervisionand a relaxed park atmosphere.
Browse sustainable goods and exclusive exhibition merchandise to take a piece of the experience with you.
“Make bags with Beans”
While your beans steam, engage in a creative activity using soybean hulls to craft a reusable paper bag.
Graphics
“Pick Your Perfect Beans”
Start your journey by exploring a the soybeans. From nutty black to creamy yellow ones, discover the differences in flavor, texture, and use.
From Bean to Cream
Bean Steaming
“Softening Beans, Unlocking Flavor”
This stage highlights the magic of heat and steam, unlocking the hidden potential of each bean.
From Bean to Cream
Bean Grinding
“Turn Beans into Cream”
Grind beans into a smooth, creamy texture using a traditional millstone.
Feel the magic of turning beans into cream in this hands-on, satisfying activity.
From Bean to Cream
Bean Selection
Process
What is Soybean Noodle?
A popular Korean summer dish, is a cold noodle soup known for its refreshing and mild taste. What makes it unique is the traditional method of grinding soybeans with a stone mill, to extract rich and nutty soy milk. This process gives the dish its signature smooth texture, making it a nourishing and cooling meal perfect for hot weather.
"Milking Beans, Not Cows"
Big Idea
Creamy Beany reimagines dairy by turning soybeans into cream through a hands-on, interactive experience. Inspired by childhood dairy farm visits, it flips the ritual of milking—inviting visitors to ‘milk’ beans instead of cows. By blending play with sustainability, it makes the journey from bean to cream fun, engaging, and memorable.
Madison Square Park
Site Observation
Madison Square Park is a dynamic urban space with diverse visitors throughout the day. Mornings bring joggers and dog walkers, while afternoons see office workers enjoying lunch and families relaxing. The park's lush greenery provides a peaceful retreat, and its sustainability efforts create opportunities for eco-friendly initiatives.
Target Audience
The park attracts a mix of locals and tourists, including health-conscious individuals, sunbathers, and families with children playing in water areas during summer. Visitors seek quick, healthy meals and engaging experiences. This setting presents an opportunity to introduce plant-based food and interactive activities that blend relaxation with sustainability.
"Summer Fun
& Health Minded"Activity Moodboard
A playful and interactive space inspired by the transformation of soybeans. Tactile activities, open spaces, and puffy, creamy forms create a fun and engaging experience.
Structure Moodboard
A soft, organic space inspired by the transformation of beans into cream. Fluid forms, bean-shaped elements, and translucent layers create an airy, immersive experience.
Concept Sketches
An interactive, hands-on journey from bean to cream. Visitors select their soybeans, steam them, and grind them using a traditional millstone, experiencing the full transformation process. At the final step, they label their handcrafted soybean milk with their name, echoing the familiar café tradition of calling out orders. This fusion of Korean tradition and American dining culture creates a unique and engaging experience.
Floor Plan
The floor plan and overall structure are inspired by the transformation of a soybean into cream. The design follows a circular motif, reflecting the organic evolution of the bean. By utilizing rounded forms and fluid curves, the layout creates a dynamic yet cohesive experience, seamlessly guiding visitors through the exhibition while reinforcing the concept of transformation.
Elevation
Information Area
Steaming Station
Dining Area
Reception
Bean Selection
Grinding Station
