Cherish
Rediscovering Farewells: A New Chapter in Funeral Services
Cherish
Brand Identity Design, 2022
'Cherish' redefines funeral services, moving beyond traditional practices to offer a sincere way to remember loved ones.
Its services, highlighted by gentle and flowing designs, transform dark, solemn spaces into places of harmony and meaningful conversation.
Outcome
Reminiscence Chest
Reminiscence Chest is a service that enhances the uniqueness of Cherish's spaces, allowing visitors to share memories of the deceased over tea and refreshments, creating a pleasant gathering focused on reminiscence.
Explore and share themed memories of the departed.
Gather to reminisce and leave heartfelt letters,
which are displayed and stored digitally, creating a collective memory archive.
Package
The brown beige packaging was designed to convey a serene feeling,
intended to represent the deceased's final gift.
Warmth was infused into the creation of accompanying items such as
family letters, manuals, and guides to reflect this sentiment.
Gemstone Urn
This urn is designed with the natural flow and curves of waves, offering personalized customization to create a unique piece just for you. Instead of containing ashes directly, it holds a beautifully processed gem made from the ashes, making the urn durable and easy to maintain against temperature and humidity changes.
Once seated, the deceased's urn is positioned at the center of the space via an elevator table. This feature allows visitors to fully engage in remembrance,
making the space their own while focusing on their tribute to the departed.
Graphic
Using the curves of nature and waves as inspiration,
the graphic motif is designed as a wish tower, meticulously stacked to symbolize making a wish.
